SONY BMG Music Entertainment

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IMEEM ANNOUNCES CONTENT AGREEMENT WITH SONY BMG MUSIC ENTERTAINMENT

September 28, 2007 - San Francisco, Calif. - imeem, a leading social media network, and SONY BMG MUSIC ENTERTAINMENT, today announced an innovative new content agreement for the U.S. and Canada through which imeem users will have access to SONY BMG's digital catalog of music and video for ad-supported, free to the user streaming. imeem and SONY BMG will also join forces to explore pioneering social media features, digital commerce opportunities, and collaborative brand sponsorships.

The imeem service allows artists and fans to express their tastes, showcase their content and discover new media by creating and recommending user-generated playlists, video channels, photo slideshows, and blogs. The agreement gives imeem users on-demand access to recommend their favorites and discover new music and video from the extensive content library from SONY BMG's labels and artists, including today's popular artists, catalog classics, and new emerging talent.

"We're excited to be working with imeem as they develop a new social media model focused on ad-supported, interactive streaming of music and video," said Thomas Hesse, president, Global Digital Business and U.S. Sales, SONY BMG MUSIC ENTERTAINMENT. "We think that imeem's focus on community and social networking will make it an exciting entertainment option, and an important means of connecting fans and artists."

"This agreement with SONY BMG marks the second major label deal and a huge addition to the music and video catalog available to our users. At imeem, we set out to prove that it's possible to offer free ad-supported music and this announcement signifies that it's working for labels, artists and fans," said Dalton Caldwell, founder and chief executive officer of imeem. "We are excited to include SONY BMG's amazing global artist roster as we continue to develop an unrivaled online user experience and platform for fans and artists and ultimately build the world's largest social media community.

About IMEEM
imeem is the leading social media community where users can share, recommend and discover new content and connect directly with people of similar tastes in music, film/video, art, and pop culture. With over 18 million active users, the imeem service offers innovative media expression and interactive discovery features such as custom music playlists, video channels, photo slideshows and blogs. Since the launch of its Web-based community in March 2006, imeem has attracted online fans, artists, bands, directors and content partners from around the world. To learn more about imeem, visit www.imeem.com

About SONY BMG MUSIC ENTERTAINMENT
SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

PRESS CONTACTS
Gina Wilkinson (for imeem)
415-762-0135
press@imeem.com

John McKay
SONY BMG MUSIC ENTERTAINMENT
212-833-5520