SONY BMG Music Entertainment

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PlayPhone Adds SONY BMG MUSIC ENTERTAINMENT's Legendary Catalog of Music to PlayPhone and Extensive Network of Partners


Mobile Assets Will Be Added to PlayPhone's Premium Mobile Content Network, Including Wal-Mart Mobile

April 1, 2008 Tuesday 5:03 AM GMT -- CTIA WIRELESS -- PlayPhone has announced that it will be adding SONY BMG MUSIC ENTERTAINMENT's catalog of mobile entertainment assets to its network including truetone ringtones, games, voice tones and images from the superstar artists included on SONY BMG's vast rosters. The premium SONY BMG content will be distributed across PlayPhone.com and its wide array of distribution channels that reach consumers online, on the go, at retail and everywhere in between.

"Combining the legendary SONY BMG catalog of hit artists with PlayPhone and our unprecedented network of distribution partners keeps our promise to consumers of providing the ultimate selection of branded mobile entertainment," said Ron Czerny, founder and chief executive officer at PlayPhone. "Consumers want access to the list of top artists you can only find on the SONY BMG label, which they now have access to at PlayPhone.com, Wal-Mart Mobile and through our network of powered-by-PlayPhone mobile destinations."

As part of its deal with SONY BMG, subscribers to PlayPhone.com will have the opportunity to access more than 7,000 pieces of content from established, new and emerging artists. This adds to PlayPhone's extensive current content catalog, which offers more new and exclusive content for consumers than any other provider. PlayPhone will also have the ability to extend the availability of SONY BMG mobile content to its broad array of distribution partners and channels.

PlayPhone currently powers the largest network of mobile content destinations in North America, reaching a footprint of more than 50M consumers every day including: Wal-Mart Mobile, RealArcade Mobile, Oberon Media, ABC Television, Cartoon Network, Adult Swim and many more.

About SONY BMG MUSIC ENTERTAINMENT

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of artists that includes a broad array of both local artists and international superstars, as well as a catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50 percent owned by Bertelsmann A.G. and 50 percent owned by Sony Corporation of America.

About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

Media Contacts:

Krys Card Grondorf

for PlayPhone
562.421.1842
M: 562.714.1842



John McKay

for SONY BMG MUSIC ENTERTAINMENT
212.833.5520